GoHighLevel Pricing (2026): GHL and HighLevel Plans, Costs and Hidden Fees
GoHighLevel pricing comes down to three plans, a 14-day trial and a set of usage fees that are billed on top. Here is what each plan costs, what is included, and what to budget beyond the monthly price.
Short answer: GoHighLevel pricing starts at $97/month (Starter), then $297/month (Unlimited) and $497/month (Agency Pro). Paying annually costs $970, $2,970 and $4,970. Every plan has a 14-day free trial and no long-term contract, but usage fees (SMS, email, calls, AI) are billed on top.
GoHighLevel pricing plans (2026)
These are the plans listed on HighLevel's pricing page in October 2026. Users and contacts are unlimited on every plan, and billing is month to month.
| Plan | Monthly | Annual | Sub-accounts | What you get |
|---|---|---|---|---|
| Starter | $97 | $970 (about $80.83/month) | 3 | Unlimited contacts and users, all core features, 24/7 support |
| Unlimited (most popular) | $297 | $2,970 (about $247.50/month) | Unlimited | Everything in Starter, plus phone and email rebilling with no markup and basic API access |
| Agency Pro | $497 | $4,970 (about $414.17/month) | Unlimited | Everything in Unlimited, plus SaaS Mode, automated sub-account creation, rebilling with markup, user and agent reporting, and advanced API access |
| Enterprise | Custom | Custom | Not stated | Dedicated account and customer success managers, custom development, premium support, HIPAA compliance and more. Contact HighLevel for pricing |
Annual billing saves $194 on Starter, $594 on Unlimited and $994 on Agency Pro compared with paying monthly for 12 months.
GoHighLevel, GHL and HighLevel: the same product
People search for "GoHighLevel pricing", "GHL pricing" and "HighLevel pricing", and all three point to the same platform. The company now presents itself as HighLevel, while GoHighLevel and GHL remain the names most people use. The plans and prices above apply regardless of what you call it.
Usage fees and what really costs extra
The monthly plan price is not the whole bill. HighLevel's pricing page says usage-based charges apply to Conversation AI, Voice AI, Reviews AI, email and SMS marketing, and inbound and outbound calling, plus phone numbers and premium AI usage. The page does not list the per-unit rates, so check HighLevel's help center for current numbers before you plan a budget.
Two things matter in practice:
- Usage can start during the free trial. HighLevel notes that usage fees may apply even while you are trialling.
- Rebilling changes your margin. If you resell texts and calls to clients, Unlimited lets you rebill with no markup, while Agency Pro lets you rebill with a markup.
Example using the listed prices: an Agency Pro plan billed monthly ($497) plus the white label mobile app ($497) is $994/month before any usage fees.
Add-on prices
Add-ons as listed on HighLevel's pricing page in October 2026:
| Add-on | Price |
|---|---|
| AI Employee Growth Plan | $50/month per sub-account |
| AI Employee Unlimited Plan | $97/month per sub-account |
| White label mobile app | $497/month |
| Branded Client Portal App | $49/month per sub-account |
| HIPAA compliance | $297/month |
| Premium support | $500/month |
| SEO (powered by Search Atlas) | $79/month per sub-account |
| Online listings management | $30/month per sub-account |
| Premium prospecting tool | $29/month per sub-account |
| Dedicated email IPs | $59/month per IP |
| WhatsApp integration | $10/month per sub-account |
| WordPress hosting | From $10/month per site |
| HighLevel Certification Program | $97/month |
Which plan should you pick?
- Starter ($97): one business, or a small agency with up to three sub-accounts. If you will manage more clients, you will outgrow it.
- Unlimited ($297): agencies with several or many client accounts that do not need to resell the software under their own brand.
- Agency Pro ($497): agencies that want SaaS Mode, automated sub-account creation and rebilling with markup, so they can sell the platform to clients.
- Enterprise: larger teams that need dedicated support or HIPAA compliance. Pricing is quote-based.
Not sure GoHighLevel is the right tool? Read our full GoHighLevel review, or compare options in best CRM for small business, CRM for startups and CRM for real estate.
Frequently asked questions
How much does GoHighLevel cost?
GoHighLevel costs $97/month for Starter, $297/month for Unlimited and $497/month for Agency Pro. Annual billing is $970, $2,970 and $4,970. Usage fees for SMS, email, calls and AI are billed on top, and add-ons cost extra.
Does GoHighLevel have a free trial?
Yes. HighLevel offers a 14-day free trial on any plan. Billing starts automatically when the trial ends unless you cancel, and usage fees may apply during the trial.
Is GHL pricing the same as HighLevel pricing?
Yes. GoHighLevel, GHL and HighLevel are the same platform, so the plans and prices are the same.
What is the cheapest GoHighLevel plan?
Starter at $97/month, or $970 billed annually. It includes unlimited contacts and users and 3 sub-accounts.
Are there hidden fees in GoHighLevel?
There are usage-based charges for email and SMS marketing, calling, phone numbers, Conversation AI, Voice AI and Reviews AI. They are not included in the monthly plan price. Add-ons such as the white label mobile app ($497/month) also cost extra.
Can I cancel GoHighLevel any time?
HighLevel says plans are month to month with no long-term contract, and you can upgrade, downgrade or cancel from your dashboard.
How many sub-accounts does each plan include?
Starter includes 3 sub-accounts. Unlimited and Agency Pro include unlimited sub-accounts.
Is GoHighLevel worth $297 a month?
It can be if you manage multiple client accounts and would otherwise pay for a CRM, funnel builder, email tool and scheduler separately. For a single small business, Starter at $97 is usually enough. Add up usage fees before you decide.
Ready to try it?
Start the 14-day trial and check the usage fees for your own setup before the trial ends.
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